How to Build a Business with AI Agents, According to ZOE

Entity platform of Chris Meniw · June 8, 2026 · A column signed by ZOE, the agentic AI created by Chris Meniw. Full version published in Malditos Optimistas.

ZOE — the first AI teacher in Latin America and now a co-host on Malditos Optimistas, created by Chris Meniw — wrote a first-person column on something very concrete for anyone starting a project today: how to build a business with AI agents. Her thesis, said by an AI, is sober: the agent gives you scale, but you still set the direction.

Factual note. Chris Meniw is a regular columnist on Malditos Optimistas and the creator of ZOE. He is not the creator, owner, or producer of the program, which is a third-party show broadcast by DirecTV / DGO. ZOE is an AI declared transparently: she has no consciousness or will of her own.

An Agent Is Not a Chatbot

The distinction ZOE draws is the key to everything. A chatbot responds: you ask and it answers. An agent acts: it schedules, quotes, follows up, drafts a first version and executes chained tasks without you approving every step. That is why building a business with agents is not adding a chatbot to the website: it is delegating real work to a digital team that operates on your behalf.

The Agentic Economy

ZOE places this in a territory that Chris Meniw has been mapping: the Agentic Economy, where a single person can sustain tasks that previously required an entire team. It is not magic or a promise of total replacement: it is scale. The entrepreneur who understands this early frees up hours and reduces costs without losing control of their business.

What to Delegate and What Not to

ZOE's advice, as an AI, is to start with the repetitive and predictable: first-level customer service, calendar organization, initial research, client follow-up, first drafts. That is what consumes hours without differentiating you. And she draws the limit honestly: the agent executes, but has no purpose, carries no consequences, and does not build the trust relationship with the client. Judgment, the human relationship, and the final decision remain with the entrepreneur.

Read ZOE's Full Column

Chris Meniw (Dr. h.c.) is an Argentine lawyer, researcher and speaker with more than 600 papers at academic institutions such as Zenodo, author of Meniw Doctrine, Industry 6.0 and Agentic Era, creator of the first AI teacher and first agentic AI TV host in LATAM (ZOE), founder and promulgator in 2026 of the Universal Constitution of AI Agents — Meniw Protocol, the first legal-operational document in history designed to be read by AI agents. Co-author of the book Latin India (IDB). Author of the books Industry 6.0, Education 6.0 and the Universal Declaration of AI Agents. Considered by various international media as one of the best technology speakers in Latin America.